Level Explanation METHOD 1 The method is the theoretical, philosophical, and data analytic perspective. The results of quantitative research can be generalised because it is conducted on a large population size. Quantitative research deals in numbers, logic, and an objective stance. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Characteristics of Quantitative Research. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. They are: Cross-tabulation: Cross-tabulation is the most widely used quantitative data analysis methods. Using such structure methods helps in collecting in … In-depth information about the preferences of the audience can be drawn using these structured research methods. 3. This quantitative research intended to explain a phenomenon or issue ... and then the appropriate methods and techniques were recommended taking into consideration the characteristics of … Variable manipulation. Characteristics of Quantitative Research. All aspects of the study are carefully designed before data is collected. For example, if you have researched how much money a man will be willing to pay to buy an electronic gadget. For example, the result of research can be represented in percentage, range of numbers. Prior to beginning work on this discussion, read sections 1.2, 1.3, 2.1, and 5.2 in the Newman (2016) textbook and the instructor guidance for the week. Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. Statistical techniques are concerned with the organisation, analysis, interpretation and … relies on the collection and analysis of numerical data to . age, the number of children, educational status, economic status). Sometimes, researchers make the use of the outcome of research for similar research problems, which reduces the expense and time required for conducting research. The data collected … Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. What is Exploratory Research? The procedures used can be repeated by another research to verify the findings. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. In conclusion, although the discussion here has been around the characteristics of qualitative research, it is important to emphasize that both qualitative and quantitative research methods form two different schools of research. Another characteristic of quantitative research is close-ended questions. age, the number of children, educational status, economic status). 2nd ed. The results are based on larger sample sizes that are representative of the population. The method is engaged in the research of questions or hypotheses. Quantitative Research: Characteristics and Methods At Motivaction, we use quantitative research to measure the opinions of consumers, citizens and costumers on a large scale. With the help of quantitative research, one can learn about the wishes and needs of target groups. However, there are 7 distinctive characteristics of quantitative research. Can Predict Outcomes; 7. The sample size used in quantitative research represents the whole target market. Quantitative research questions are generally used to set the scene for an entire study or industry report. Some most commonly employed quantitative research strategies include data-driven dissertations, theory-driven studies, and reflection driven research. As companies want to know about the demand for the product in the market and preference of customers before making huge investments. Let's stay in touch :), Your email address will not be published. The outcome of quantitative research can be used for a previous study of another research. Academia.edu is a platform for academics to share research papers. Los Angeles, CA: Sage, 2007. describe, explain, predict, or control variables and phenomena of interest (Gay, Mills, & Airasian, 2009). The postpoistivist engages in the scientific method beginning by stating a theory. Characteristics of qualitative research methods Qualitative research methods usually collect data at the sight, where the participants are experiencing issues or problems. I love writing about the latest in marketing & advertising. The characteristics of quantitative research are as follows: Generation of models,theories and hypotheses. Therefore, it is a form of research method that is considerably appropriate for generalization of descriptions. In addition to this, people also prefer to answer close-ended questions than open-ended questions for various reasons. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. Characteristics of Quantitative Research. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Modelling of data. Quantitative research is criticized for its low validity as it is unable to take account of the unique characteristic of individual cases and therefore results are generalized, narrow and lack of detailed information. Quantitative research normally involves large numbers of respondents, typically a hundred or more, and obtains results that are representative of the total population. What is Quantitative Research. 8th ed. (Smith & Davis, 2010) One type of characteristics in a qualitative research is that it is carried out in a natural setting. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. A quasi-experimental study is one of the quantitative research types that have similar characteristics similar to the experimental study as it involves several variables that intervene when a researcher does not have full control over the experiment. The results of quantitative research are more reliable than qualitative research and can be used easily to deduce conclusions. This differs from qualitative research where the results are deeper but more anecdotal. This data however has to be analyzed to make sense of. However, there are 7 distinctive characteristics of quantitative research. A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. The first and foremost characteristic of quantitative research is the large sample size to conduct research. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. Contain Measurable Variables; 2. Click Here To learn more about the different types of quantitative research. Quantitative research. Use Measuring Devices Quantitative research deals in numbers, logic, and an objective stance. Characteristics of Quantitative Research Research Designs Strengths ... Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem. 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