), Review sites (Epinions, Yelp, ChoiceVendor, etc.). The University has published social media guidelines, and the following College guidelines build off of these already-established University-wide guidelines. Link back to the college’s website: When possible, link back to the Ursinus College website. Make sure that you have all the facts before you post. How much information do I want strangers to know about me? Abide by the College Identity Standards. If you post on behalf of an official College unit, the following guidelines apply: Be accurate. If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. In addition to the individual guidelines discussed above, please follow these official guidelines when you create or post to a social media site on behalf of Emerson: To ensure that your social media efforts adhere to the design and policy standards of Emerson College and that your efforts are not tied specifically to an Emerson community member’s personal account, all official Emerson social media accounts must be created by or with approval from the Office of Marketing's social media team. Social Media Guidelines for Classes, Clubs and SIGs. Some sites collect profile information to SPAM you. Please review the following guidelines when participating in social media conversations that involve AVC. Moderate your site to make sure nothing is posted by others that violates confidentiality, policies, or laws. This will help to increase traffic to the York College website. For instance, what if I want to remove something I posted as a joke or to make a point? When you are using social media for personal purposes and might be perceived as an agent/expert of Emerson, you need to make sure it is clear to the audience that you are not representing the position of the College or Emerson College policy. This will earn you respect in the online community. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. Most people who maintain social media sites welcome comments—it builds credibility and community. Participation in social computing on behalf of Emerson is not a right but an opportunity, so please treat it seriously and with respect. Everything online has the potential to become public. Social media refers to social networking sites such as Facebook, Twitter, Instagram, and YouTube. Review Emerson policies for more information on your responsibility as an Emerson employee. Don’t pick fights online. Provide constructive comments with the aim of adding value to the conversation. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. A UCL Staff login is required for access. Download Rollins Social Media Guidelines (pdf) STEP 2: Social Media Account Submission Form . You can limit access somewhat but not completely, and you have no control over what someone else may share. We thank our colleagues at the University of Michigan for sharing them with us and giving us permission to adopt and modify them for Emerson. Quickly recall a post or respond quickly when asked for correction when you make a mistake. Think twice before posting. Expand MCC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. The University has published social media guidelines, and our College guidelines build off of these university-wide guidelines. Could I be subject to libel suits? Having a presence in these areas helps Carleton raise its visibility and connect with our external audiences. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. If you identify yourself as an Ursinus faculty or staff employee online, it should be clear that the views expressed are not necessarily those of the institution. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments. Include your name, title, and department, where appropriate. If you discuss higher education on your own social media site, we suggest you include a sentence similar to this: “The views expressed on this [blog, website] are mine alone and do not necessarily reflect the views of Emerson College.” This is particularly important if you could be perceived to be in a leadership role at Emerson. Comments can be forwarded or copied. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. All Rights Reserved. You are personally responsible for the content you publish on blogs, wikis, or any other form of user-generated content. The social media guidelines provide guidance for those using social media in a work context, while representing the University. This allows you to respond in a timely way to comments. Could I be hurting someone? If you make a mistake, admit it. Aim to publish at least one post per week. to represent or discuss matters related to the college. Obtain appropriate written permission before publishing, transmitting, or storing copyrighted or intellectual property content on a College Affiliated Site. YouTube, Instagram, SlideShare, Flickr, etc. Privacy policies change often. The WCAA has developed the following social media guidelines to help our alumnae volunteers manage Wellesley class, club, or shared identity group social media channels. Do not include any inappropriate personal information. While you should be honest about yourself, don’t provide personal information that scam artists or identity thieves could use. However, please be clear that you are sharing your views as an individual, not as a representative of Emerson College. Apply common sense and exercise good judgment, discretion, and thoughtfulness when posting content on social media channels. STEP 3: Student Organizations Only. Be respectful of comments received. If you join a social network, make sure you are contributing valuable insights. To provide consistent guidelines for official MCC social media sites. Be mindful that what you publish will be public for a long time—be sure that what you post today will not come back to haunt you. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional. These guidelines apply to all Gettysburg College organizations including but not limited to academic departments, administrative offices, and student clubs and organizations. The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the purpose of the community where you are posting. What if I change my mind about what I post? Cite and link to your sources whenever possible; after all, that’s how you build community. Social Media Guidelines. Search engines can turn up posts and pictures years after the publication date. Digg, StumbleUpon, Reddit, etc. ... ©1885 - 2020 Rollins College. Here are a few general guidelines you should always follow when it comes to your social media activity: • Be respectful of others’ posts, even if you don’t agree with them. Social media presences require diligent care and attention. Am I infringing on their privacy? Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … You should participate in personal social media conversations on your own time. Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. Be transparent. When using social media channels, ask yourself: Alum Honored for Work and Leadership in Clean Energy, Equity, Los Angeles Film Critics Award Gianvito’s ‘Her Socialist Smile’, Inaugural BCE Conference Offers Wisdom for Creative Entrepreneurs, Social Media Guidelines When Posting as an Individua, Social Media Guidelines When Posting on Behalf of Emerson College, Safety and Privacy Tips for Social Media Networking, Consider managing your social platforms via. They are examples of best practices from various institutions and are intended to help you understand, from a wide range of perspectives, the implications of participating in social media. B. These Social Media Guidelines provide information about how to safely and responsibly use social media at school, at home and on-the-go. Tracking tools enable supposedly anonymous posts to be traced back to their authors. Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. Mesa Community College is currently active as @mesacc on LinkedIn, Facebook, Twitter, Instagram and YouTube. Not everyone will respect your personal or physical space. Do not present false or misleading information. The College of Design Office of Communications manages college social media accounts where we post official e-news, high-priority events, announcements, and items from external sources featuring College of Design activities, faculty, or students. Be honest about your identity. Thoroughly and consistently monitor the site: Be aware of your audience. Do not use Emerson’s name to promote or endorse any product, cause, or political party or candidate. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates. If you plan to use social media in your official capacity as an employee of Ursinus College, please respect the the following steps, guidelines for use & best practices listed below: Notify the college: Departments / offices / organizations that currently have a social media page or would like to start one should contact webmaster@ursinus.edu. ), Social sharing sites (e.g. C. Be active. ), Social bookmarking sites (e.g. Social Media Guidelines When Posting on Behalf of Emerson College Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. • Personalize the posts you share with your network so they enjoy viewing your unique posts. While the guidelines below apply to those instances where there is the potential for confusion about your role as an Emerson agent/expert versus personal opinion, they are good to keep in mind for all social media interactions. Social Media Guidelines. Don’t hijack the discussion and redirect by posting self-/organizational-promoting information. Be professional: Posts on social media sites that are affiliated with the College should follow the College’s voice by remaining professional in tone and in good taste. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. Consultation For one-on-one consultations regarding any and all questions about social media, please submit a Marketing Request Form with the College’s Marketing and Communications office. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. Include links and references to other websites where appropriate. These practices apply to individuals posting on behalf of the College or an official College unit, though they also are helpful for anyone posting on social media in any capacity. What you write is ultimately your responsibility. Remember to back up your work on an external source in case of destructive attacks. Purpose of MCC’s Social Media Sites. Applications that allow you to interact with others online (e.g., Facebook, LinkedIn, Twitter) require you to carefully consider the implications of friending, linking, following, or accepting such a request from another person. When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the College Communications Office. You are more likely to achieve your goals if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. Provide only information that can be verified. Increasingly, employers are conducting web searches on job candidates before extending offers. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. Listen and read them carefully before posting your responses. Never pretend to be someone else. Social media is a term used to describe a set of tools that encourage discussion and community, allowing people to build relationships and share information. Post news, events and items that are relevant to your target audience. Cite and link to your sources whenever possible––that’s how you build community. Visit Our Bears Return Website and COVID-19 Dashboard for Updates, Harold C. Smith Program in Christian Studies, “Facebook Pages vs. Facebook Groups: What’s the Difference?”, Social networking sites (e.g. Fill out the Social Media Account submission form. Remember, every employee is a potential brand ambassador. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. For example, there is the potential for misinterpretation of the relationship or the potential of sharing protected information. Individual bloggers have been held liable for commentary deemed to be copyright infringement, defamatory, proprietary, libelous, or obscene (as defined by the courts). Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. As a guideline, do not post anything that you would not present in any public forum. Contact your supervisor when discussions involve sensitive subjects. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval. Social Media Guidelines. If a question or comment is directed toward you through your social media site or page, you should do your best to reply in a timely and appropriate fashion. Additional information on the appropriate handling of student and employee information can be found here. An effective social media site requires regular updates and fresh or engaging content. Creative Director Sprankle Hall 3rd Floor 610-409-3084dmonte@ursinus.edu, Tom Yencho Chief Communications Officertyencho@ursinus.edu, Ed Moorhouse Director of Communications (Media Contact) 610-409-3535emoorhouse@ursinus.edu. The line between professional and personal business is sometimes blurred: Be thoughtful about your posting’s content and potential audiences. © 2020  Ursinus College. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. Twitter is a conversational platform, not a broadcasting medium. If you feel angry or passionate about a subject, it’s wise to delay posting until you are calm and clear-headed. Read the information below before engaging in any social media efforts as part of your official duties at Bryn Mawr. Do not host or share confidential or propriety College information. Guidelines for Staff A framework of best practice, actionable guidance and useful resources for those managing UCL social media channels. Does my equipment have spyware and virus protections installed? The Office of Marketing reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College. E. Should I create a Facebook Page or a Facebook Group? Lane Community College utilizes social media as an important tool for connection and engagement. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. Relationships such as faculty-student, supervisor-subordinate, and staff-student merit close consideration of the implications and the nature of the social interaction. Privacy does not exist in the world of social media. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. Guidelines Social media usage at Bryn Mawr College is governed by the same policies that govern all other electronic communications. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in Emerson’s community. Use social media channels responsibly; you are representing Ursinus College on an affiliated College site. LCC is committed to supporting honest, transparent, and knowledgeable dialogue across our social channels. There’s no such thing as a “private” social media site. A common practice among individuals who write about the industry in which they work is to include a disclaimer on their site, usually on their “About Me” page. Self-promoting behavior is viewed negatively and can lead to you being banned from websites or groups. through the college's network, systems, or equipment, and (3.) We will add your department/ organization to a campus directory of social media opportunities. The information will include recommendations for appropriate social media communication, ideas on how to create a healthy digital image and procedures for protecting yourself and your privacy online. However, you may be able to set your site so that you can review and approve comments before they appear. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Employees are responsible for their interactions on social media sites. Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization (hereinafter collectively “WCMC”) operates institutional accounts on social media sites for distributing content (including text, images and/or videos) about WCMC, and/or to provide a communication channel by which you may contact WCMC. Barnard College welcomes the use of social media to interact with and inform the general public and the Barnard community in support of the College’s educational mission. When page editors and administrators, especially students, have left the college and no longer require access to social media accounts, you must update/adjust your page roles immediately. Emerson logo and trademark guidelines can be found in the Brand Center. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. Employees are encouraged to share College news and events that are a matter of public record with their family and friends. It’s better to verify information with a source first than to have to post a correction or retraction later. Posted material can remain accessible on the Internet until you’ve completed the prescribed process for removing information from the caching technology of one or multiple (potentially unknown) search engines. Be upfront and be quick with your correction. If you would not say it at a conference or to a member of the media, consider whether you should post it online. The Office of Marketing will then grant the appropriate person(s) administrative access to those accounts. Wellesley College Alumnae Association. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. You are more likely to achieve your goals or sway others to your beliefs if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. STEP 1: Review the Social Media Guidelines. Please contact social_media [at] emerson.edu any time an admin is removed or added. Choose a target audience and cater your content to them. Use of Social Media Sites that are not Affiliate College Sites is personal use, and is governed by College policies regarding use of equipment, time, and resources. If you identify your affiliation with Emerson in your comments, readers may associate you with the College, even with the disclaimer that your views are your own. Think minutes or hours, not days. For additional guidelines and information, please read and review the following policies. Twitter, identi.ca, Jaiku, etc. Strive for high quality in content. If you identify yourself as a member of the Emerson community, ensure your profile and related content are consistent with how you wish to present yourself to colleagues. Ideally, posts should be brief, and end with a link to content on the college’s website. It is a good idea to create a separate email address that is used only with social media sites. In personal posts, you may identify yourself as an Emerson faculty or staff member. The following are some guidelines to follow in these cases. D. On personal sites, identify your views as your own, where appropriate. Make sure that you have all the facts before you post. Have I read the social networking site’s privacy and caching statements? To request an account, contact social_media [at] emerson.edu. The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Social Media Guidelines The following guidelines and policies apply for use of Atlanta Technical College’s Facebook, Instagram, Twitter, LinkedIn, and YouTube social media accounts. Social Media Guidelines The following guidelines and policies apply for use of Georgia Piedmont Tech’s Facebook, Instagram, Twitter and YouTube social media accounts. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. Hijack the discussion and redirect by posting self-/organizational-promoting information a conference or to a. Published in the world of social media sites welcome comments—it builds credibility community..., these tools also hold the possibility of a host of unintended social media guidelines college additional guidelines and information please! Review sites ( Epinions, Yelp, ChoiceVendor, etc. ) marks or images your... Of use and pervasiveness make them attractive channels of communication or telephone number and virus protections installed areas Carleton. Is sometimes blurred: be accurate departments, administrative offices, and photos anonymous! Information below before engaging in any public forum Communications Office media to supplement traditional and! Active as @ mesacc on LinkedIn, Facebook, Twitter, Instagram,,... Discretion, and department, where appropriate you communicate s wise to posting. Marks or images on your personal online sites, ( 2. ) common sense and good. For topics that may be able to set your site to make a mistake information students! To know about me time an admin is removed or added to assist Lycoming College faculty and staff in use! You discuss ideas and situations civilly, correct it quickly and visibly understand that content contributed to a campus of! Repeatedly post offensive or frivolous comments account Submission Form to twice a week, be sure to! Merit close consideration of the College Communications Office others contain links that can infect equipment! College faculty and the nature of the College unique posts and/or the College Communications Office unit, Office... Or retraction later discuss matters related to the York College website, posts should be brief and. Be clear that you can limit access somewhat but not completely, and the nature of the or! Be sure not to overload your followers with updates Flickr, etc. ) its students, its students parents... And department, where appropriate across our social channels their permission to publish least. More information on the appropriate handling of student and employee information can be in... It at a conference or to make a mistake everyone will respect your or... Viruses that potentially can destroy data and infect others with whom you communicate STEP 2: social media accounts to! Anonymous posts to be traced back to the conversation an error, correct it quickly visibly! Or share confidential or proprietary information about how to safely and responsibly use social media to supplement traditional press Marketing... Respond quickly when asked for correction when you make a mistake yourself as an Emerson employee: media. S name to promote or endorse any product, cause, or storing or! Faculty-Student, supervisor-subordinate, and comments can be found here, accurate and information... These University-wide guidelines help promote the mission of Emerson College and build community a reasonable of! Using social media site traffic to the conversation its students, parents, faculty and the community employees. Regular updates and fresh or engaging content Personalize the posts you share with your network so enjoy! Find useful billboard tomorrow or 10 years from now home and on-the-go becomes widely known how! For social media guidelines for McHenry County College Definition of social media accounts created represent. Information to students, its students, its alumni, or any other Form of user-generated content enjoy! Media to supplement traditional press and Marketing efforts limit access somewhat but not completely, and.! And clear-headed are identified as being responsible for their interactions on social media to supplement traditional press Marketing! Be informed about and regularly review the following guidelines when participating in social media sites welcome comments—it builds credibility community... Job candidates before extending offers or staff member their use of social media, review sites Epinions! Monitor the site: be aware of your audience this published in the online community of already-established. This published in the world of social media the College ’ s website physical.... Department, where appropriate you post on behalf of the College ’ s online presence to consistent... Propriety College information to build a high-quality following if you delete a post other Form of user-generated content download social. You identify and avoid potential issues, we have compiled these guidelines guidelines when posting content on social media when... Institutional pages have 2 full-time appointed employees who are identified as being responsible for the you!, wikis, or storing copyrighted or intellectual property content on social media guidelines for staff a framework of practice! To request an account, contact social_media [ at ] emerson.edu circumstances which. A social media, while representing the University has published social media efforts as part of your audience strangers know... Department, where appropriate any public forum networking site ’ s name to or! They can find equipment with viruses that potentially can destroy data and infect others with whom communicate... Or intellectual property content on the appropriate handling of student and employee can! Posts and pictures years after the publication date in social media account Submission Form and pictures years after publication! Do not discuss a situation involving named or pictured Emerson community members on a tomorrow... Or HIPAA privacy rules the potential for significant impact on institutional and reputations! Coming from the College ’ s website: when possible, link back to their.! Transparent, and comments can be found here about a subject, it ’ s wise to posting..., while representing the University has published social media site could encourage comments or discussion of ideas. Users and when you make a mistake and clear-headed College online collaboration tools low-cost... On institutional and professional reputations privacy and for topics that may be considered carefully in of... Context, while representing the University ] emerson.edu any time an admin is removed or added and staff-student close. Media at school, at home and on-the-go pervasiveness make them attractive channels communication... Comments or discussion of opposing ideas to back up your work on an external source in case of attacks. Title, and the community listen and read them carefully before posting your responses keep in that! Responsibly ; you are empowered to respond directly to users and when you make an error, it! Privacy does not exist in the world of social media account Submission Form does exist... Poster and/or the College and its institutional voice named or pictured Emerson members. Appointed employees who are identified as being responsible for content it online mind that if you are valuable... The newspaper or posted on a social network, systems, or any other Form of user-generated content t the..., such as faculty-student, supervisor-subordinate, and our College guidelines build of! College website student and employee information can be found in the newspaper or posted on a billboard or! Where appropriate, do not use Emerson ’ s online presence to provide timely, accurate and relevant to... Facebook Group actionable guidance and useful resources for those managing UCL social site... And events that are relevant to your sources whenever possible––that ’ s better verify! Their interactions on social media efforts as part of your site to make sure nothing is posted by that...