Diversification is central to the product strategy of Nike. Diversification Strategy of Nike. Nike products are the typical example moderate-high, related constrained diversification. Plus, continued innovation and product quality are keys to success. These brands represent specific product categories and niche markets. It is also worth mentioning that there are other subsidiaries under the company and thereby, other sports associated with Nike. Nike also implements this strategy to gain market power in product markets and to take advantage of the potential above-normal profits a merger and acquisition can create. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. The company recently came out with very high end sneakers selling at $315. Diversification is major tool of corporate level strategies. Nike's Strategy to Become the Leader in their Market. diversification strategy Among the diversification analysis strategies, the riskiest is a: Developing and selling the application for the iPhone that will give golfers in the United States the distance to the hole under the Nike brand name. Accordingly, there are different levels of diversification. Diversification: Diversification is the least significant in Nike’s intensive strategies for growth. Nike is one of the pioneers of the manufacturing outsourcing strategy. Their marketing strategy and diversification policy is the major part of their success. It is very interesting to discuss corporate level strategy of Nike. Nike also indulges in promotion of its products through sponsorship agreements with … Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… It optimizes the manufacturing and production processes. Although Nike is not making its own shoes but still they are the leader in selling athletic shoes and other sports goods. Nike, Inc. is a marketer of sports apparel and athletic shoes. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world. Several sporting teams are on the brink of collapse. Nike Success. Nike is also using the strategy of diversifying by selling new products to existing customers. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Nike is successful because it has some of the best, if not the best, marketing in the world. 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